:root {
  --cream: #f0ede8;
  --ink: #191919;
  --red: #9c1c1e;
  --stone: #c9c5be;
  --muted: #5c5854;
  --paper: #f7f4ef;
  --line: rgba(25, 25, 25, 0.12);
  --serif: Georgia, "Iowan Old Style", "Palatino Linotype", Palatino, serif;
  --sans: "Segoe UI", Helvetica, Arial, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; }
.skip {
  position: absolute; left: 16px; top: -80px;
  background: var(--ink); color: var(--cream); padding: 8px 12px; z-index: 30;
}
.skip:focus { top: 12px; }
.toprule { height: 6px; background: var(--red); }
.wrap { width: min(1160px, calc(100% - 48px)); margin: 0 auto; }
.narrow { width: min(720px, calc(100% - 48px)); }
header {
  position: sticky; top: 0; z-index: 10;
  background: rgba(240, 237, 232, 0.94);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(10px);
}
.bar {
  display: flex; align-items: center; justify-content: space-between;
  gap: 18px; min-height: 76px;
}
.mark {
  font-family: var(--serif); font-size: 20px; letter-spacing: -0.03em;
  text-decoration: none; white-space: nowrap;
}
.nav-toggle {
  display: none; min-height: 44px; min-width: 44px;
  border: 1px solid var(--ink); background: transparent; font: inherit; padding: 0 14px;
}
nav { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; justify-content: flex-end; }
nav a { text-decoration: none; font-size: 15px; }
nav a[aria-current="page"] { box-shadow: inset 0 -1px 0 var(--ink); }
.nav-cta, .btn, .btn-ghost, .text-link {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 48px; text-decoration: none;
}
.nav-cta, .btn { background: var(--red); color: #fff; padding: 0 16px; }
.btn-ghost { border: 1px solid var(--ink); padding: 0 16px; color: var(--ink); }
.text-link {
  min-height: 44px; color: var(--red); text-decoration: underline;
  text-underline-offset: 4px; font-weight: 600;
}
a.ext {
  color: var(--red);
  text-decoration: underline;
  text-underline-offset: 3px;
  text-decoration-thickness: 1px;
}
a.ext:hover { text-decoration-thickness: 2px; }
.stage { padding: 36px 0 80px; }
.stage-grid, .split-grid {
  display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 56px; align-items: center;
}
h1, h2, h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -0.03em; margin: 0; }
h1 { font-size: clamp(46px, 5.6vw, 76px); line-height: 0.96; }
h2 { font-size: clamp(34px, 4vw, 48px); line-height: 1.05; }
h3 { font-size: 28px; line-height: 1.15; }
.kicker {
  margin: 0 0 14px; font-size: 13px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--red); font-weight: 650;
}
.lede { font-size: 20px; max-width: 36rem; margin: 18px 0 0; }
.who {
  display: flex; align-items: center; gap: 12px;
  margin: 22px 0 0; color: var(--muted);
}
.who img {
  width: 52px; height: 52px; object-fit: cover; object-position: center 18%;
  border-radius: 50%; border: 2px solid var(--red);
}
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 26px; }
.socials { display: flex; gap: 18px; flex-wrap: wrap; margin: 18px 0 0; }
.shot { position: relative; min-height: 520px; }
.shot::before {
  content: ""; position: absolute; inset: 22px -18px -18px 22px; background: var(--red); z-index: 0;
}
.shot img {
  position: relative; z-index: 1; width: 100%; height: 640px;
  object-fit: cover; object-position: center 18%; background: var(--stone);
}
.shot.face img { object-position: center 8%; height: 620px; }
.shot.tall img { height: 740px; }
.band { background: var(--ink); color: var(--cream); padding: 72px 0; }
.quote {
  font-family: var(--serif); font-size: clamp(34px, 4.4vw, 58px);
  line-height: 1.08; margin: 0; max-width: 14ch;
}
.quote-sub { margin: 18px 0 0; font-size: 22px; max-width: 28rem; color: #f0ede8; }
.split, .offers, .method, .close, .page-hero { padding: 80px 0; }
.split.alt { background: #e7e2da; }
.problems { list-style: none; padding: 0; margin: 28px 0 0; counter-reset: n; }
.problems li {
  counter-increment: n; padding: 18px 0 18px 52px; position: relative;
  border-top: 1px solid var(--line); max-width: 38rem;
}
.problems li::before {
  content: counter(n, decimal-leading-zero);
  position: absolute; left: 0; top: 18px;
  color: var(--red); font-family: var(--serif); font-size: 20px;
}
.note { margin: 18px 0 0; max-width: 36rem; }
.panel p:last-of-type, .prose p, .prose li { max-width: 40rem; }
.points { display: grid; gap: 14px; }
.points p {
  margin: 0; background: var(--paper); border-top: 3px solid var(--red); padding: 22px;
}
.points strong { display: block; font-family: var(--serif); font-size: 26px; font-weight: 400; margin-bottom: 6px; }
.method-title { max-width: 12ch; margin-bottom: 8px; }
.diagram {
  background: #fff; border: 1px solid var(--line); padding: 42px 24px 32px; margin-top: 28px;
}
.diagram-head { text-align: center; margin-bottom: 26px; }
.diagram h2 {
  font-family: var(--sans); font-weight: 700; font-size: 40px;
  letter-spacing: 0.14em; text-transform: uppercase; line-height: 1;
}
.diagram h2 sup, .diagram-name sup { font-size: 0.38em; margin-left: 2px; }
.diagram-sub, .diagram-name, .week, .side, .pill {
  font-family: var(--sans); font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase;
}
.diagram-sub { margin: 12px 0 0; font-size: 12px; letter-spacing: 0.12em; }
.diagram-name { margin: 6px 0 0; font-size: 15px; }
.diagram-scroll { overflow-x: auto; }
.diagram-grid {
  display: grid; grid-template-columns: 92px repeat(5, minmax(128px, 1fr));
  gap: 12px 10px; align-items: center; min-width: 820px;
}
.week, .side { margin: 0; font-size: 11px; text-align: center; letter-spacing: 0.08em; }
.side { text-align: left; }
.pill {
  margin: 0; min-height: 46px; padding: 10px 8px; border-radius: 8px;
  text-align: center; font-size: 11px; line-height: 1.25;
  display: flex; align-items: center; justify-content: center;
}
.phase { background: var(--red); color: #fff; }
.main { background: #e7b4b4; color: #3a2222; }
.step { background: #f3f1ee; }
.outcome { background: #111; color: #fff; min-height: 58px; }
.offer-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: 28px; }
.offer-card { background: var(--paper); border: 1px solid var(--line); }
.offer-card img { width: 100%; height: 420px; object-fit: cover; object-position: center 18%; }
.offer-card div { padding: 22px 22px 26px; }
.offer-card p { color: var(--muted); margin: 10px 0 16px; }
.close { padding-top: 20px; }
.page-hero { padding-bottom: 20px; }
.prose { padding-bottom: 80px; }
.prose ul { max-width: 40rem; padding-left: 18px; }
.prose li { margin: 10px 0; }
footer { border-top: 1px solid var(--line); padding: 28px 0 40px; color: var(--muted); font-size: 15px; }
.foot { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; align-items: center; }
@media (max-width: 900px) {
  .wrap, .narrow { width: min(1160px, calc(100% - 32px)); }
  .nav-toggle { display: inline-flex; align-items: center; }
  nav {
    display: none; position: absolute; left: 0; right: 0; top: 76px;
    background: var(--cream); border-bottom: 1px solid var(--line);
    flex-direction: column; align-items: flex-start; padding: 8px 16px 18px; gap: 2px;
  }
  nav.open { display: flex; }
  nav a, .nav-cta { min-height: 44px; }
  .stage, .split, .offers, .method, .close, .page-hero, .band { padding: 40px 0; }
  .stage-grid, .split-grid, .offer-cards { grid-template-columns: 1fr; gap: 28px; }
  .stage-grid .shot { order: -1; }
  .shot, .shot img, .shot.tall img { min-height: 0; height: 520px; }
  .shot::before { inset: 12px -10px -10px 12px; }
  .offer-card img { height: 460px; }
  .quote { max-width: none; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }